The Savvy Shopper: Clothes

Like most women, my wardrobe is more expansive than I’ll admit, and more varied than it probably should be. It ranges from 8-year-old Hollister hoodies (they’re over-rated, but you can’t dispute their durability) to last week’s Next delivery (I have problems with restraint when it comes to their Autumn/Winter collections), from Primark to Michael Kors.

 

I love clothes, shoes, handbags, scarves (especially scarves… Paddy has intervened on occasion), jewellery – everything that goes into an outfit – but with so many brands and designers you could easily spend the price of a decent car on one outfit. The obvious way to keep costs down is to get to the sales, but when the sales just aren’t working with me I stick with these tricks:

  1. Ask yourself.

When I’m in a pickle and find something I really like, but wasn’t particularly looking for, I ask myself 4 questions. Generally, if I can answer “yes” to 3 out of 4, it’s a purchase, if not, it goes back on the rail for someone else to love instead.

“Do I need it?”

If yes, could I find something similar for less? If definitely no, it’s on to…

“Do I want it?”

I don’t mean wanting it because it’s on trend, or wanting it enough to buy it, but never wearing it because you changed your mind, I mean actually really wanting it, because you genuinely love it and can see yourself wearing it again and again.

“Can I afford it?”

Hint: If you have to eat Pot Noodle for a month, then the answer is no.

“If I leave here without it, will I regret it?”

This is usually my decider; I put it back, try to walk away and if I just can’t do it, it’s coming home with me.

2. Know your Investments.

Socks are not an investment. A vest is not an investment. A polyester jumper is not an investment.

A winter coat, shoes or a handbag? They’re investments. They’re something that you can wear and use year after year if you take care of them. One of my favourite winter coats is a sheepskin coat my dad bought for my mum 30 years ago. Mum looked after it and wore it for years, and after saying how much I loved the faux sheepskin coats in Marks and Spencer last year, Mum revealed she had it hiding in her wardrobe for years, and it was mine if I wanted it. A solid investment there, Dad!

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3. Outlets and Supermarkets.

Back in my ‘Savvy Shopper: Food’ post, one of my tips was ‘don’t be a snob’. It’s the same thing here, really – why wouldn’t you shop where it’s cheaper? Whilst outlet shops often have last season stock or items that just didn’t sell well, they often have lots of hidden gems. Why pay full price for designer jeans when you could get them at an outlet price? No-one will ever know.

There are people who would be embarrassed to say their clothes from Tesco or Asda. If you can get over your brands, supermarkets have some fantastic clothing ranges: Florence and Fred at Tesco, George at Asda and the Esmara range at Lidl have been putting out some seriously heart-eye-worthy clothes in the past few months, at really low prices.

4. Google it.

When all else fails, or I want to see what’s out there, I google it. Their shopping search can bring up some unexpected results. My most recent search for ‘wedge ankle boots’ lead me immediately to a pair reduced from £49.99 to £8.99 on M&M Direct (which I have enjoyed rediscovering lately). I could have spent all evening opening a new tab for every shoe retailer known to man, but all it took was one search… and my boots arrived 3 days later. Of course, you’re not going to magically find exactly what you’re looking for every time, but it’s worth a shot!

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As with my last Savvy Shopper post I could go on, but I’ll not. Clearly, I’m very passionate about being a cheapskate.

Happy clothes shopping!

Gillian x

P.S. secretsales.com and brandalley.co.uk. If you haven’t heard of them, you can thank me later.
P.P.S. I still have nothing to wear.

 

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